PRINCIPLE 5BE DIFFERENT AND SET YOUR OWN RULES
No matter what you do, commodities will always compete on price. Commodities are basic elements that are easy to compare with other alternatives. They are banal, common and interchangeable. Oversubscribed businesses ensure they offer something unique, contrarian or different that makes them hard to compare with anyone else in the market.
If you do what others do, you'll get what others get. Oversubscribed businesses often stand out because they stray from the conventional norms of their marketplace and do things on their own terms. They have the courage to play by their own rules.
THE POWER OF PHILOSOPHY
Pete Evans is a celebrity chef in Australia watched by four million people every week. ...
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