PRINCIPLE 8NOTHING BEATS BEING POSITIVELY REMARKABLE

If people talk about you in a positive way, your marketing budget reduces to zero. In an age when people stay connected to almost everyone they've ever met and can talk to anyone on the planet for free, a remarkable business can grow at the speed of sound.

REPLACE YOUR MARKETING BUDGET WITH A REMARKABLE BUDGET

Traditional marketing and advertising is not as important as it once was. What matters most, now and in the future, is having a product that is worth talking about.

We have a smartphone in our pocket and every friend we've ever met on our social media directories just waiting to offer up welcomed advice. Add to that, we can see user reviews, blogs, star ratings and other relevant ...

Get Oversubscribed, 2nd Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.