PRINCIPLE 4PEOPLE BUY WHEN THE CONDITIONS ARE RIGHT
People don't necessarily buy for logical or even emotional reasons; sometimes people feel absolutely positive about a product, they know it would help them solve a problem and yet they don't act. People buy because the conditions are right and buying behaviour is stimulated by the buying environment.
YOU CREATE THE CONDITIONS
As an Australian living in London I love to return Down Under as often as I can. On one occasion our team decided I should deliver a two‐day workshop on the topic of campaign marketing in Sydney and Melbourne. We decided to demonstrate some of the lessons in the way we launched the tickets to the event.
Rather than releasing the tickets straight away, I advised ...
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