PHASE 4SALES FOLLOW‐THROUGH: PROACTIVELY FOLLOW UP WITH PROSPECTS TO MAXIMISE THE EFFECTIVENESS OF YOUR CAMPAIGN
Campaigns create opportunities to engage with people, and most of the financial benefits you'll see from a campaign will be secured through your careful sales follow‐through. Despite all the urgency and desire your marketing campaign creates, more than half the people who will buy from you want to talk to someone first to check their decision is the right one.
SALES CONVERSATIONS VERSUS CHIT‐CHATS
You've done the work to build up a lot of energy behind your campaign, and the people you're meeting are already pre‐sold. Many have clocked up seven hours online, bought a product‐for‐prospects, Googled you and read up on your background. ...
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