August 2013
Beginner
497 pages
10h 58m
English
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10. Slogan Power: Why the U.S. Army’s “Be All That You Can Be” Succeeded
The U.S. Army’s “Be All That You Can Be” slogan, which ran for more than 20 years—until it was replaced by the far less memorable successor, “Army of One,”—became as well known as any commercial brand.
Bill Peacock was the Assistant Secretary of the Army for Manpower and Reserve Affairs who helped spearhead the “Be All That You Can Be” campaign. He provided a back story that offers a lesson for any communication medium.
In the late 1970s, the Army was experiencing serious defections from its ranks and was having trouble attracting replacements. Almost half of those ranks were populated by high school drop-outs, a demographic most likely to drop out of the Army as well. The ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.