Introduction: Strategy Is Hard
Strategy by far is one of the most difficult activities for the practicing executive. It requires the application of significant brainpower. Strategic thinking can sap the energy from any executive because of the impossible volume of variables to consider. When deciding the strategy of the company, the well-being of employees, shareholders, and customers is at stake. The information considered in strategic planning is often ambiguous and intangible. To make an analogy, consider the example of an airline pilot attempting to follow a course through a violent thunderstorm and monitoring the cockpit dashboard while blindfolded. In spite of the challenge, the difficulty, and the focus required to make strategic decisions, ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access