About the Authors
John Doorley
- Headed corporate communications at Merck, then the world’s largest and most admired health care company.
- Built and taught the world’s first undergraduate course in reputation management, at Rutgers University in 2003.
- Built and taught the world’s first graduate course in reputation management, at New York University in 2007.
- Copyrighted with the Library of Congress the “Comprehensive Reputation Management” process in 2003.
- Wrote with Fraser Seitel Rethinking Reputation, named (by ragan.com) the best public relations book of 2016.
- Coauthored the first book on reputation management, with Helio Fred Garcia ...
