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Reputation Management, 4th Edition
book

Reputation Management, 4th Edition

by John Doorley, Helio Fred Garcia
July 2020
Beginner
472 pages
16h 39m
English
Routledge
Content preview from Reputation Management, 4th Edition

Reputation Management

Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization.

The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 37 leaders in the field, including The Arthur W. Page Society, the International ...

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Publisher Resources

ISBN: 9781351235006