November 2015
Beginner to intermediate
296 pages
8h 12m
English
Content preview from Retail Marketing StrategyBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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02
The myth of impulse purchasing
Category management has drawn increased attention to marketing activities on the store floor. Tastings, product demonstrations and floor stickers are just a few of the arsenal of possibilities available, and the cry of delight from the success stories is that in-store marketing is the most effective marketing investment. Often the investment is justified by the assumption that the shopper makes their decisions only after they arrive at the store. I think it is time for both suppliers and retailers to know shoppers better.
A percentage that keeps buzzing around in grocery retail is the 70 per cent impulse myth. Shoppers are said to make 70 per cent of all their purchasing decisions ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.