November 2015
Beginner to intermediate
296 pages
8h 12m
English
Content preview from Retail Marketing StrategyBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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07
A retailer’s choice of channel demands large investments, and therefore an in-depth understanding of the deeper needs of shoppers is required before such important decisions are made. In Part Two I discussed the emotional needs of shoppers and the role that neuro research and psychology play to better understand these. In Part Four, in addition to these approaches, I recommend that retailers make their decisions in a fact-driven manner and apply techniques that show the more rational needs of shoppers. This chapter illustrates the fact-driven, structured approach to an important question in retail: what is the optimal size for an assortment? Part Four also shows how loyalty card programmes (Chapter 8) and big ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.