November 2015
Beginner to intermediate
296 pages
8h 12m
English
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03
Tapping into irrational shopper behaviour
The previous chapter on the myths surrounding impulse shopping made it clear that shoppers like to stick to a routine. The retailer might see opportunities for the shopper to be happier with a new service or product, but the shopper may refuse to change even if the new alternative is in their best interests. In this chapter, more of the emotional elements of shopper decisions will be identified. As mentioned in Chapter 2, proof of the limited extent of impulse purchasing has been established through large academic surveys, such as the 2008 study by Bell, Corsten and Knox. In this chapter I borrow insights from the discipline of psychology to identify more types of emotional behaviour. In Chapter 4 ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.