November 2015
Beginner to intermediate
296 pages
8h 12m
English
Content preview from Retail Marketing StrategyBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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04
Understanding the shopper brain through neuro research
In Chapter 3 I showed how the discipline of psychology is influencing models and understanding in the marketing discipline. In this chapter I identify how a technology that has been widely applied in the medical world, neuro research, generates new insights into the emotions of shoppers. For too long marketers have relied on what shoppers say about their emotions, rather than probing to learn what the store and the services really mean to shoppers.
Neuro research has been applied in the medical world for many years and entered the marketing discipline in around 2005. With the help of scanning technologies such as functional magnetic resonance imaging (fMRI) and electroencephalography (EEG) ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.