Online is inevitableWhy the future is onlineWhy are groceries different online?What is slowing down online grocery sales?Three business-model questions: picking, routing, deliveryDelivery typesOnline as an escape from saturated marketsPositioning of logistical execution or shopping experienceMaking online selection inspirational for shoppersSame marketing principle, different practicesOnline as incremental sales for traditional groceriesConclusionNotes