November 2015
Beginner to intermediate
296 pages
8h 12m
English
Content preview from Retail Marketing StrategyBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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13
Self-scanning is more than savings
As in the three previous chapters (which looked at private labels, music and ambient scents) this chapter on self-scanning deals with in-store execution. With the help of these instruments, retailers have the primary objective of optimizing the current retail organization. However, whereas retailers use private labels, music and ambient scents with a focus on doing things better, decisions relating to self-scanning are often motivated by cost reductions. Yet self-scanning can do much more. It has the potential to make the shopping journey more pleasurable, and to generate data that offers a better understanding of shopping needs.
Self-scanning seems to be a no-brainer for supermarkets. The supermarket saves ...
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