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Revive: How to Transform Traditional Businesses into Digital Leaders by Brian Manning, Jason Albanese

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Introduction

Many thought leaders point out major theories and ideas as to how digital has impacted business, the economy, and society. That’s helpful, but this book will do that and more. It will show you “how to” transform or build a core business model that is ready for the digital age. This is not a book about chasing the latest technology, but instead it is a book on strategy, business models, and the art and science of creating your own digital transformation. Our goal is to help you change the game before it changes you, while providing you with the initial thought processes, guidance, and “how-to” so you can.

Digital is about immediacy—about getting the word out, and making changes. Oddly enough, the digital transformation process itself ...

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