Revive: How to Transform Traditional Businesses into Digital Leaders

Index

Note: Page numbers followed by f represent figures.

A

Accenture Institute for High Performance, 13

Accenture’s survey, 17

Accessibility, digital roadmaps, 105

Account management, 78

Acuity Market Intelligence (AMI), 164

Adaptive design, 76–77

Adobe Target, 79

Adoption stage, trend, 59–60, 60f

Agile, defined, 141

Agile transformation, 140–148

benefits over traditional methodologies, 141–144, 142f

better quality, 143

early ROI and early risk reduction, 144

efficiency, 144

faster time with greater predictability, 143

real-time feedback, 142–143

Codeathons and Hackathons, 147

daily Scrum or standups, 146–147

methodologies, 147–148

overview, 140

product backlog, 146

product owner, 145

ScrumMaster or project manager, 146

Scrum team, 145–146