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Revive: How to Transform Traditional Businesses into Digital Leaders by Brian Manning, Jason Albanese

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1. The Essence of Digital

Similar to the terms “the cloud” and “big data,” the term digital is often misunderstood and seemingly limitless in scope. It can impact business strategy, user experiences, marketing channels, technology platforms, product development, human resources, communications, customer services, operations, and so on.

In short, any technology that connects people and machines with information or each other is digital, which means digital has become essential to every department in every business. When you’re defining digital, it’s a broad business concept, not just an emerging technology concept. Digital impacts most aspects of most businesses, including sales, marketing, customer service, operations, finance, supply chain, ...

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