O'Reilly logo

Revive: How to Transform Traditional Businesses into Digital Leaders by Brian Manning, Jason Albanese

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

5. Benchmarking Your Digital Capabilities and Maturity

Before you embark upon a digital transformation, it’s critical to know where you currently stand on the digital spectrum, including measuring your strengths and weaknesses. The purpose of this chapter is to help you deconstruct digital and then how to measure your capabilities.

The Layers of Digital Capabilities

Digital is multidimensional and constantly expanding, which can make it hard to measure or self assess. Some companies are confused where the term digital begins and ends. Some consider digital just a technology concept. Some consider it just a marketing concept. Some make the mistake of looking exclusively at certain areas of digital (e.g., social media) to provide an entire representation ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required