November 2015
Intermediate to advanced
224 pages
4h 29m
English
book
Revive: How to Transform Traditional Businesses into Digital Leaders
by Jason Albanese, Brian Manning
Content preview from Revive: How to Transform Traditional Businesses into Digital Leaders
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5. Benchmarking Your Digital Capabilities and Maturity
Before you embark upon a digital transformation, it’s critical to know where you currently stand on the digital spectrum, including measuring your strengths and weaknesses. The purpose of this chapter is to help you deconstruct digital and then how to measure your capabilities.
The Layers of Digital Capabilities
Digital is multidimensional and constantly expanding, which can make it hard to measure or self assess. Some companies are confused where the term digital begins and ends. Some consider digital just a technology concept. Some consider it just a marketing concept. Some make the mistake of looking exclusively at certain areas of digital (e.g., social media) to provide an entire representation ...