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Revive: How to Transform Traditional Businesses into Digital Leaders by Brian Manning, Jason Albanese

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7. Roadmapping Your Digital Transformation

Your digital transformation is a journey. Journeys require maps. As aligning digital with the rest of the organization’s strategies and activities is crucial to your success, nothing is going to be more important to the successful execution of your transformation than a well-documented digital roadmap.

Objectives of a Digital Roadmap

There are several critical objectives for digital roadmaps.

A Digital Roadmap Is Easily Accessible

Often companies will put together their roadmap and create their digital strategy but won’t integrate it enterprisewide. It will be rolled out and receive a lot of attention the first week, then sit in people’s email, forgotten, the rest of the year. A roadmap is not just ...

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