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Revive: How to Transform Traditional Businesses into Digital Leaders by Brian Manning, Jason Albanese

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8. Organizational Capabilities to Drive Digital Transformation

Digital transformation requires both art and science to transform a traditional business model into a business model that can thrive in the digital age. We’ve seen companies try many different approaches to “get digital done” in their enterprise. The successful ones are those that are able to combine the right people (the art) with the right process and tools (the science). In this chapter, we’ll outline how companies can structure their organizations and implement the right processes and tools to build and scale a digital business.

Before you can really discuss how to structure your organization, it’s important to take a step back and understand your organization’s roots, where senior ...

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