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Revive: How to Transform Traditional Businesses into Digital Leaders

by Jason Albanese, Brian Manning

November 2015

Intermediate to advanced

224 pages

4h 29m

English

Pearson

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Industrial Revolution SimilaritiesHow Digital Revolutionizes BusinessDigital Is Core to BusinessDigital Breaks Down Business SilosDigital Gives Customers (A Loud) VoiceDigital Enables Big Bang Disruption

Defining Reactive DigitalHistorical Reactive Digital FailuresDefining Transformative DigitalTraits of Transformative CompaniesCompanies That Are DisruptingCase Study: UberCase Study: Warby ParkerCase Study: Casper.comTraditional Companies That Are TransformingCase Study: BurberryCase Study: DisneyCase Study: NikeCase Study: UPS
Business Reasons Companies Fail at DigitalNot Capitalizing on Unique DifferentiatorsHaving Digital Tactics without Digital VisionComparing Oneself to Competitors Only and Not Best PracticesLack of Focus on Ongoing Customer and Client Engagement versus Just SalesMarketplace Reasons Companies Fail at DigitalCustomer Base Has Become More Digitally Sophisticated That PerceivedLack of Focus on Creating Streamlined Intuitive Customer ExperienceLack of Understanding of How Digital Has Changed Desire for Ownership versus Sharing EconomyLack of Ability to Quickly Adapt to TrendsOrganizational Reasons Companies Fail at DigitalNo Digital Leader with Decision Autonomy, Direct Budget, or P&L ResponsibilityC-Suite and Leadership Not Involved in Company’s Digital StrategyDigital Team Is Too Top Heavy or Bottom HeavyDigital Not Embedded in Corporate CultureTrying to Do Everything 100 Percent In-House or OutsourcedThey Settle on the Wrong People in Key Digital Team RolesOperational Reasons Companies Fail at DigitalReliance on Traditional Heavy Processes and Reluctance to Lightweight ProcessesLack of Enterprise-Wide Digital Spend OversightDigital Is Controlled within SilosTechnology Reasons Companies Fail at DigitalLegacy Infrastructure Is the Excuse for Not TransformingLack of Internal Use of Social Collaboration Capabilities
Reasons to Monitor Digital TrendsIdentify New Business ModelsWard off DisruptionBetter Understand Constituent BehaviorPredict the FutureMaximize Your Digital MaturityPractical Steps to Put Digital Trends to UseUnderstanding Trend DriversConsumer Behaviors Driving TrendsEnvironmental Drivers Influencing TrendsInnovations Enabling TrendsTrend PotentialMonitor Digital TrendsIdentify What Matters to Your CompanyIdentify Your Customer or Constituent PersonasIdentify the Digital Touchpoints Your Customers Most Connect with You ThroughIdentify Trend-Related Research and Data SourcesDefine a Trend Scoring ModelSet a Recurring Trend Analyzation ProcessQuantify Trend Opportunities to Prioritize Where to FocusAction Steps
The Layers of Digital CapabilitiesDigital ChannelsDigital EcosystemDigital ExperienceDigital FeaturesDigital PlatformsBenchmark Your CapabilitiesAnchor to a Digital Maturity ScaleBenchmark Best Practices, Not Just CompetitorsFocus on Capabilities You Need to Win inRepeat the Benchmark RegularlyAction Steps
Profile Your Digital AudienceA New Model to Understand Your AudiencePut a Digital Lens on Your Customer SegmentsAlign Users’ Needs and Business GoalsJourney Map Your ExperienceYour Journey Map and Your User BaseIdentify Key TouchpointsIdentifying/Defining Use CasesDefining Enterprise Digital StrategyThe Importance of Visualizing StrategyVisual Stories Pack More Details into Easily Digested and Sharable InformationLeverage Strategic FrameworksCreate Rapid PrototypesHow to Bring Your Strategy to Life QuickerUse SketchesCreate Design MockupsBuild Responsive HTML PrototypesDigital Demands Dynamic, Not Static PlanningLet Analytics Drive Your StrategyAction Steps
Objectives of a Digital RoadmapA Digital Roadmap Is Easily AccessibleA Digital Roadmap Is DynamicA Digital Roadmap Is SocialA Digital Roadmap Is VisualA Digital Roadmap Is Aligned to Business and Technology RoadmapsA Digital Roadmap Is Easy to UnderstandComponents of a Digital RoadmapInitiatives Are Organized by Release DatesInitiatives Are Grouped by CategoriesInitiative Costs Are RepresentedInitiative Complexity Is RepresentedInitiative Impact Is RepresentedPrioritization of Initiatives and Features Is RepresentedTechnology Represented as Enabling Business CapabilitiesViews of a Digital RoadmapQuantifying ValueAction Steps
Choose the Right Digital Organization ModelCentralized Digital TeamShared Digital ResourcesManaged Digital ResourcesFederated Digital ResourcesDecentralized Digital ResourcesEstablish a Digital Center of ExcellenceAppoint a Chief Digital OfficerChoosing the Right Candidate for CDOSharing Responsibilities with Similar Executive RolesDefine Standard Digital Team RolesExample: Digital StrategyExample: Product ManagementExample: Digital OperationsBuild Digital Talent and CultureDevelopment and TrainingLeveraging Global Talent RemotelyCompete for the Right Digital TalentEstablishing a Digital First CultureCultivating Thought LeadersContaining the Impact of Digital ResistorsImplement Enterprise-Wide Digital Governance ProcessesDigital Budget ApprovalsDigital Roadmap PrioritizationDigital Strategic PlanningDigital Results MeasurementDigital Program CommunicationAction Steps
Agile Benefits Over Traditional MethodologiesAgile Gives Your Company/Team Real Feedback from Real People in Real TimeFaster Time to Market with Greater PredictabilityAgile Produces a Better QualityAgile Gives You Early ROI and Early Risk ReductionAgile Is EfficientLeverage Common Agile ConceptsSprints or IterationsProduct OwnerScrum TeamScrumMaster or Project ManagerProduct BacklogSprint Planning MeetingDaily Scrum or StandupsSprint Review MeetingSprint RetrospectiveCodeathons and HackathonsLeverage Agile ToolsAction Steps
Industrial Internet of ThingsBig Data VisualizationUniversal Streaming MediaVirtual CareNon-BanksAutonomous and Connected VehiclesDronesVirtual RealityBiometric IdentificationPaperless and CashlessWi-Fi And Wireless Power DuoRobotics

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Innovation, Entrepreneurship, and the Economy in the US, China, and India

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Revive: How to Transform Traditional Businesses into Digital Leaders

by Jason Albanese, Brian Manning

About This E-Book

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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About This E-Book

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,and much more.

You might also like

Innovation, Entrepreneurship, and the Economy in the US, China, and India

The Business Model Innovation Factory: How to Stay Relevant When The World is Changing

The Live Enterprise: Create a Continuously Evolving and Learning Organization

Open source's impact on manufacturing at Bosch

Publisher Resources

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.