Sharing Hidden Know-How: How Managers Solve Thorny Problems with the Knowledge Jam

CHAPTER 10

KNOWLEDGE JAM FOR LEADING CHANGE AND LEVERAGING SOCIAL MEDIA

“Knowledge Jam for Leading Change and Leveraging Social Media” explores Knowledge Jam as a practice that can be used in making strategy—and “making it stick.” Knowledge Jam brings about a culture of change—intention, openness, and stewardship—and brings that culture into today’s tools of change, such as formalized strategic planning and transformational technology implementations. In this chapter, Knowledge Jam and social media switch roles: Social media efforts are not simply Knowledge Jam’s enablers, but they can be enabled by it, resulting in better content quality, interaction quality, and velocity for ideas.

“I never ‘worry’ about action, but only inaction.”

WINSTON CHURCHILL ...