September 2007
Intermediate to advanced
288 pages
5h 59m
English
book
Six Sigma Pricing: Improving Pricing Operations to Increase Profits
by ManMohan S. Sodhi, Navdeep S. Sodhi
Content preview from Six Sigma Pricing: Improving Pricing Operations to Increase Profits
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Notes
Chapter 1
1 Stewart, Tom. "Growth as a Process—An Interview with Jeffrey Immelt CEO GE," HBR, June 2006.
2 "The McKinsey Global Survey of Business Executives," November 2004. See www.mckinsey.com.
3 Bulkeley, William M. "Lexmark Slashes Profit Estimate, Blames Price War, Low Demand," Wall Street Journal, October 5, 2005.
4 See Snee, R. D. and R. W. Hoerl, 2005, Six Sigma beyond the Factory Floor, Pearson Prentice Hall, Upper Saddle River, NJ.
5 See, for instance, Bennis and O'Toole, "How business schools lost their way," HBR, May 2005, 83(5), pp. 96–104.
6 Baker W., M. Marn, and C. Zawada, "Price Smarter on the Net," HBR, 79(2): pp. 122–127, 2001. See also Phillips, R., 2005, Pricing and Revenue Optimization. Stanford, CA: Stanford University ...
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