Before I discuss the Federal Trade Commission guidelines on disclosure and share how to create a social media ethics policy, it is important to review some of the mistakes people and businesses have made to fully understand the scope of the problem.
Sharlyn Lauby (2012) wrote an interesting article in American Express Open Forum about this very topic. She poses the following interesting questions we should all be asking ourselves:
“Both ethics and social media are important in the workplace, so the question becomes: What is the best way to manage them? Should they be treated as two distinct conversations? Or should ethics be addressed in social media policies?” (Lauby 2012)
Kristen Fyfe, senior ...