Knezevich, C. 2014. “4 Ways Compliance Can Leverage Social Media (Provided Social Media Training Is Included).” Retrieved from:

Ayres, C. 2009. “Revenge is best served cold – on YouTube: How a broken guitar became a smash hit.” The Sunday Times.

United Breaks Guitars Video, YouTube,

Carroll, D. 2012. United Breaks Guitars. Carlsbad, CA: Hay House.


Chapter 1

PewResearchCenter. 2014. “Social Networking Fact Sheet.” Retrieved from:

U.S. Department of Commerce and NTIA. 2014. Exploring the Digital Nation. Retrieved from: ...

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