Every Business Should Have a Social Media Policy
This is not my advice; it comes from the Federal Trade Commission (FTC). It is also a smart business practice.
One aspect of the FTC guidelines explains why every business, for-profit, nonprofit, educational, faith based, and others, should have a social media policy. “This is to protect the business and to help insure there is proper disclosure for consumers.”
The guidelines make it very clear:
1. You will require disclosure and truthfulness in social media posts about your business by anyone connected to your business.
2. You will create a social media policy and train employees and stakeholders.
3. You will monitor social ...