CHAPTER 8

Steps to Create a Social Media Ethics Policy

 

Every Business Should Have a Social Media Policy

This is not my advice; it comes from the Federal Trade Commission (FTC). It is also a smart business practice.

One aspect of the FTC guidelines explains why every business, for-profit, nonprofit, educational, faith based, and others, should have a social media policy. “This is to protect the business and to help insure there is proper disclosure for consumers.”

The guidelines make it very clear:

 

   1.  You will require disclosure and truthfulness in social media posts about your business by anyone connected to your business.

   2.  You will create a social media policy and train employees and stakeholders.

   3.  You will monitor social ...

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