May 2025
Beginner
736 pages
18h 27m
English
Content preview from Social Media Marketing All-in-One For Dummies, 6th Edition
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Chapter 3
Optimizing Social Media for Internal and External Searches
IN THIS CHAPTER
Placing search terms on social media sites
Improving search ranking for blogs
Optimizing images, audio, and video
Optimizing for internal searches
Improving ranking on external search engines
Keep in mind that when we talk about optimizing social media for search, we’re talking about two separate types of optimizations. The first is getting found in a social media channel, which has become increasingly difficult as the number of members reach into the millions or, in the case of Facebook, billions. The second is using your presence and posts on social media to improve your company’s ranking in organic search results on Google and Bing.
Here’s the good news: Everything this book covers about using SEO for your website or blog applies to other social media, too. (See Chapter 2 of this minibook.) Whew! You still have to implement the techniques, but you can save time by reusing search terms, metatags, ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.