May 2025
Beginner
736 pages
18h 27m
English
Content preview from Social Media Marketing All-in-One For Dummies, 6th Edition
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Chapter 3
Using LinkedIn as a Content Platform
IN THIS CHAPTER
Blogging with LinkedIn
Sharing your LinkedIn content across platforms
Selecting the best content to share on your Page
LinkedIn offers members the opportunity to showcase their expertise by publishing long-form content on the LinkedIn platform. Even if you have a blog or a website where you share content, you might still want to consider writing on LinkedIn, at least occasionally.
Having a post on LinkedIn enables you to reach a new, more professional social network — and what could be a whole new audience.
This chapter discusses the benefits of using LinkedIn as a content platform, plus a few of the basics for posting and promoting your content.
Blogging on LinkedIn
With all the content platforms available, why publish on LinkedIn when you can use your own blog or website, keeping all the traffic to yourself? Although you don’t receive direct traffic to your website when you publish to LinkedIn, it does provide you the capability to drive traffic. If you share informative content, people will want to learn more and look up your website, blog, and other projects.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.