May 2025
Beginner
736 pages
18h 27m
English
Content preview from Social Media Marketing All-in-One For Dummies, 6th Edition
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Chapter 5
Watching and Listening: Videos, Podcasts, and Your Brand
IN THIS CHAPTER
Determining if audio/visual content is right for you
Recording content that resonates with your audience
Posting content for the world to enjoy
Audio/visual content is a hot topic these days. Whether it’s short-form video clips highlighting a product feature, or longer form video demos, businesses all over the world (and in all industries) regularly post audio content such as podcasts as well as video content.
One of the big draws for this type of content is that it works well for both B2B and B2C purposes. You have to tailor your content to your audience, of course (see Book 1, Chapter 3 for information on how to locate your target audience). But with a little research, practice, and this book (of course!), you can be well on your way to calling yourself a successful podcaster and/or video creator.
This chapter starts at the beginning and takes you through the steps of determining if creating audio/visual content is a right fit for your audience and strategy. It then rounds it off by giving you options for where to publish your content so you can start growing (or building) your target audience ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.