May 2025
Beginner
736 pages
18h 27m
English
Content preview from Social Media Marketing All-in-One For Dummies, 6th Edition
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Chapter 3
Advertising and Selling on Facebook
IN THIS CHAPTER
Paying to reach more people
Choosing specific people to target
Boosting your Facebook posts
Understanding if advertising is working for you
Since Facebook is a free service, it has to make its money somehow. Brands that pay for advertising on Facebook can find they reach more people, achieve more interaction, and even drive traffic to their websites. And since Facebook and Instagram are both under the parent company Meta, you can kill two advertising birds with one stone and have your ads show up on both platforms through one dashboard.
Advertising on Facebook and Instagram is a worthy investment. For a reasonable amount of money (sometimes less than you’d spend on a designer coffee drink), you can reach a highly targeted audience of potential buyers of your product or service on both social platforms. You’re in complete control; everything from the ad’s art and copy, to the length of time you run your ad and the maximum amount spent is controlled through the Ad Center.
This chapter covers the basics of Facebook advertising ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.