Social Media Marketing All-in-One For Dummies, 6th Edition

Chapter 2

Snapchatting It Up!

IN THIS CHAPTER

Setting up a Snapchat account

Telling your brand’s story

Engaging with your Snapchat community

Snapchat is taking social business by storm and many brands are finding benefits from having an account and sharing their Snapchat stories with their online communities. Unlike other platforms, Snapchat isn’t about sharing links and directing people to a specific page with a text call to action. Instead, brands use Snapchat to share photos and brief videos called Snaps with their Snapchat community.

This chapter covers how to join Snapchat and also discusses the basics, giving you a better idea of how your audience uses Snapchat so you can more effectively target your marketing efforts. It’ll also give you some tips on how to grow and engage with your audience.

Getting Started with a Snapchat Business Account

Though Snapchat started as an app available only for smartphones, you can now sign up for a business account, your Public Profile, and even post to your account via your computer. In fact, that may be the most convenient method, because the sign-up process takes a little bit longer for a business account than it does for an individual ...