Social Media Marketing All-in-One For Dummies, 6th Edition

Chapter 5

Advertising on Social Media

IN THIS CHAPTER

Using paid advertising on social media

Promoting your content with advertising

Engaging through ads

Many social media sites offer the capability to advertise. You might be wondering why you should pay for advertising on social media sites when you can just publish a post and send it off to the masses. Well, posting to social media doesn’t necessarily mean you’re getting as many views as you should. Some sites, for example Facebook and Instagram (parent company Meta), don’t make it easy for consumers to see posts from brands — even if those people liked the brand’s page. When you pay for advertising on social media sites, you’re paying for the ability to reach more people.

Integrating Social Media with Paid Advertising

Social media has the advertising world in ferment. As applications from social media companies mature, audiences grow, and technology improves, the companies expand their advertising opportunities to make money for their investors — everyone is just trying to make a buck, especially through mobile advertising.

Advertising on social media sites

Many social media sites, especially blogs, have long accepted advertising ...