May 2025
Beginner
736 pages
18h 27m
English
Content preview from Social Media Marketing All-in-One For Dummies, 6th Edition
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Chapter 2
Promoting Your Business with LinkedIn
IN THIS CHAPTER
Using a LinkedIn Page
Showcasing products with LinkedIn
Putting together a LinkedIn group
LinkedIn isn’t merely a social network for job seekers to get their resume to the right people. It’s also a wonderful marketing tool for businesses. LinkedIn Pages enable you to connect with a different kind of audience — a more businesslike audience.
The people who network on LinkedIn are professionals — yes, some are looking for work but many are looking to meet and learn from other professionals. These same professionals are using LinkedIn also to research businesses because they want to work for or with the brand or they want to become a customer of the brand. You don’t want to miss out on an important opportunity because you didn’t start a company page on LinkedIn.
This chapter delves into some of the things you can do with a LinkedIn Page so that you can gain better brand visibility, highlight your products and services, grow your business, and drive traffic to your website and sales pages. It also talks about Showcase Pages and finally delves into using Groups to build a community.
Exploring the Benefits of a LinkedIn ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.