May 2025
Beginner
736 pages
18h 27m
English
Content preview from Social Media Marketing All-in-One For Dummies, 6th Edition
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Chapter 4
TikTok(ing) Around the Clock
IN THIS CHAPTER
Using TikTok for branding
Getting started with TikTok
Creating your very own videos
Determining the types of content to create
It’s a well-known fact that visual content performs the best on social media. Whether it’s images, gifs, or videos, if people can take a quick look or hit the play button and watch a funny 10-second video clip, they’ll choose that over written content any day.
TikTok is one of the most popular social networking platforms with a large worldwide audience of 1 billion monthly active users. TikTok videos can be up to 10 minutes long and they capture the attention of viewers because of how easy it is to get creative with videos by adding in special effects, music, voice-overs, and even “duets” which are two videos running side by side.
The draw of TikTok is the casualness of it. There’s no need to get fancy or spend a lot of money. Being funny, friendly, and approachable is what will gain you an audience without a lot of investment on your part. Just be yourself.
This chapter talks about how to set up a TikTok ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.