May 2025
Beginner
736 pages
18h 27m
English
Content preview from Social Media Marketing All-in-One For Dummies, 6th Edition
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Chapter 4
Getting Your Content to the Masses
IN THIS CHAPTER
Planning content
Creating content with staying power
Tapping into the power of AI
Putting your content plan into play
Think about content marketing like the old tree-falling-in-the-forest joke. If you put your content online and no one sees it, does it really matter that you took the time to create it? Why invest all that time into writing or creating an awesome video, just to let it languish?
Taking the time to put an editorial calendar into place, as well as a plan for sharing your content, can help to get as many eyes on that content as possible.
Content promotion is equally as important as content creation. Without promotion, no one will know about your blog posts, videos, and other content.
This chapter talks about how to get your content seen. Some of the methods discussed may not be visible to the public (that is, they happen in the background) and may not seem important, but they really do make a difference.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.