Social Media Marketing All-in-One For Dummies, 6th Edition

Chapter 2

Using X as a Networking Tool

IN THIS CHAPTER

Following and reaching out on X

Using X etiquette

Socializing on X

The people who do nothing but drop links on X are missing out on some amazing opportunities. That’s because X is not just a useful promotional tool but also an important networking tool.

Before the Internet, most people had to join professional organizations and attend networking events on a regular basis. Although that’s still the case now, all that in-person networking can be expensive. Many people who are just starting out in their fields can’t afford to put out the money to attend a lot of events or join many professional groups.

The beauty of X and other social networks is the capability to reach so many people without spending a lot of money. With millions of people on X at any given time, you have ample opportunity to reach out and be reached out to. Make no mistake, X may force you into brevity, but the opportunity to grow your professional network is there.

This chapter takes a look at how to use X as a networking tool and a few best practices for making the most of your experience.

Finding the Right People to Follow

The first step in your X marketing ...