May 2025
Beginner
736 pages
18h 27m
English
Content preview from Social Media Marketing All-in-One For Dummies, 6th Edition
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Chapter 1
Using Facebook as a Marketing Tool
IN THIS CHAPTER
Using Facebook pages
Setting up your Facebook presence
Making the most of likes
Using Facebook events
Facebook is the world’s most popular social network, where people of all ages, professions, and backgrounds gather to stay in touch and share cute cat photos with friends, present and former colleagues, old classmates, and family.
Having billions of people gathered in one place is the perfect opportunity for any brand to raise awareness and grow a community of customers and advocates. If you’re not on Facebook already, you’re missing out on a huge opportunity. Simply put, Facebook is where the people are — and you have to be where the people are if you want to succeed in business.
This chapter explores how Facebook pages work and how you can make them work for your brand.
Facebook has become one of the most robust social media platforms for marketing, but this book can only cover a fraction of that functionality.
Understanding ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.