Social Media Marketing All-in-One For Dummies, 6th Edition

Chapter 2

Maximizing Stratified Social Communities

IN THIS CHAPTER

Valuing stratified social communities

Making business connections online

Searching for networks by industry, demographics, and activity type

Examining geolocation services

Organizing meetup

Starting a social coupon campaign

Social networking communities, like other marketing outlets, can be sliced and diced many ways. They can be sorted vertically by industry or horizontally by demographics, such as age, gender, ethnicity, education, or income. By doing a little research, you can stratify (classify) them according to other commonly used marketing segmentation parameters, such as life stage (student, young married, family with kids, empty nester, retired) or psychographics (beliefs or behaviors).

If you want to delve even further into niche sites, you can find social media channels that are driven by type of activity, ...