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Social Media Marketing - Strategien für Twitter, Facebook & Co., 2nd Edition
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Social Media Marketing - Strategien für Twitter, Facebook & Co., 2nd Edition

by Tamar Weinberg, Corina Pahrmann
May 2012
Beginner to intermediate
424 pages
12h 40m
German
O'Reilly Verlag
Content preview from Social Media Marketing - Strategien für Twitter, Facebook & Co., 2nd Edition

Blogs als Einflussnehmer im Internet

Blogger gelten heutzutage nicht mehr nur als Autoren in eigener Sache. In einer Welt, in der so viele Menschen in Blogs Rat und Hilfe suchen und Feedback, Neuigkeiten und Kommentare loswerden, schreiben Blogger nicht mehr nur für sich selbst, sondern haben teilweise auch die Rolle von Journalisten. Seit einigen Jahren entwickelt sich ein neuer Stil der Berichterstattung: Blogs bringen Nachrichten schneller als traditionelle Medien, und zwar oft deshalb, weil Blogger nicht denselben redaktionellen Overhead haben wie Printmedien. Aufgrund der Schnelligkeit, mit der sich Nachrichten heute in Blogs verbreiten, nutzen auch traditionelle Medien Blogs zur Ergänzung und Unterstützung ihrer eigenen Recherchen.[46]

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Publisher Resources

ISBN: 9783868992786Purchase book