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Social Media Marketing - Strategien für Twitter, Facebook & Co., 2nd Edition
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Social Media Marketing - Strategien für Twitter, Facebook & Co., 2nd Edition

by Tamar Weinberg, Corina Pahrmann
May 2012
Beginner to intermediate
424 pages
12h 40m
German
O'Reilly Verlag
Content preview from Social Media Marketing - Strategien für Twitter, Facebook & Co., 2nd Edition

War’s das schon?

Es hat vielleicht Monate gedauert, Ihre groß angelegte, virale Marketingkampagne zu formulieren und auszuführen. Da wollen Sie doch wohl nicht gleich wieder aufhören! Es ist immens wichtig, dass Sie auch weiterhin regelmäßig mit den sozialen Plattformen interagieren. Oder schreiben Sie etwa einen Blogbeitrag, um dann, sobald er Wirkung zeigt, wieder Ihres Weges zu gehen? Das wäre unlogisch. Wenn Sie nicht regelmäßig etwas schreiben, geben es Ihre Abonnenten bald auf, bei Ihnen nach neuem Content zu suchen. Bei einer Umfrage des Bloggers Darren Rowse[119] gaben 29 Prozent der Befragten an, sie würden Blog-Abonnements hauptsächlich aus dem Grunde beenden, dass der betreffende Blogger sein Blog nicht mehr häufig genug aktualisiert. ...

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Publisher Resources

ISBN: 9783868992786Purchase book