May 2012
Beginner to intermediate
424 pages
12h 40m
German
book
Social Media Marketing - Strategien für Twitter, Facebook & Co., 2nd Edition
by Tamar Weinberg, Corina Pahrmann
Content preview from Social Media Marketing - Strategien für Twitter, Facebook & Co., 2nd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Zurück zum ROI
Im Kapitel 1 haben Sie erfahren, dass es schwierig sein kann, vernünftige Zahlen zur Ermittlung des ROI einer Social Media-Kampagne zu beschaffen, weil sich die Wirkung und die Tiefe eines Gedankenaustauschs im Internet nur schwer quantifizieren lassen. In Kapitel 3 sind wir auf Kennzahlen und Tools eingegangen, die Ihnen ein wenig bei der Einschätzung Ihrer Kanäle helfen können.
Doch es existieren weitere aussagefähige Mittel, um den Erfolg des Social Media Marketing zu messen. Wir haben eine Reihe von Werkzeugen untersucht, die zeigen können, ob eine Kampagne erfolgreich ist oder nicht. Beachten Sie aber, dass es nicht leicht ist, Conversions direkt auf eine Social Media-Marketingstrategie zurückzuführen, vor allem wenn Sie mehrere ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.