Skip to Content
Social Media Marketing - Strategien für Twitter, Facebook & Co., 2nd Edition
book

Social Media Marketing - Strategien für Twitter, Facebook & Co., 2nd Edition

by Tamar Weinberg, Corina Pahrmann
May 2012
Beginner to intermediate
424 pages
12h 40m
German
O'Reilly Verlag
Content preview from Social Media Marketing - Strategien für Twitter, Facebook & Co., 2nd Edition

Kapitel 7. Seien Sie sozial: Facebook, meinVZ, XING und andere soziale Netzwerke

Über soziale Netzwerke wie Facebook, XING oder meinVZ lassen sich Botschaften und Marken sehr gut bekannt machen. Da diese Plattformen Menschen mit ähnlichem Hintergrund und ähnlichen Interessen miteinander verbinden, werden Seiten, die sich speziellen Produkten und Dienstleistungen widmen, oft sowohl von Fans als auch von Marketingleuten und Firmen aufgerufen. Dahinter steht der Wunsch, starke Verbindungen zwischen Menschen und Produkten zu schaffen. In diesem Kapitel wird erklärt, wie Sie diese Portale nutzen und als Marketingexperte, der die Reichweite seiner Produkte erweitern möchte, davon profitieren können.

Einführung in Social Networking-Sites

In diesem Buch ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Social Media Marketing - Strategien für Twitter, Facebook & Co.

Social Media Marketing - Strategien für Twitter, Facebook & Co.

Diana Ingenhoff, Andreas Meier
Der Online Marketing Manager

Der Online Marketing Manager

Felix Beilharz, Nils Kattau, Karl Kratz, Olaf Kopp, Anke Probst

Publisher Resources

ISBN: 9783868992786Purchase book