Social Selling Mastery

Conclusion

As an entrepreneur, I feel blessed. When George Albert and I merged our businesses in February 2012, we set out to build a scalable organization. We knew we didn't want to be stuck in the consultant lifestyle-business trap. We had aspirations of global engagements. I didn't know at the time of our merger, probably because we were both broke, that we would grow a company that services customers from Sydney to Tokyo, from Frankfurt to San Francisco. What also became evident to us, far beyond our initial business plan, was that we would create a training ecosystem that delivered massive ROI numbers. Producing great results for our customers has ultimately helped our Social Selling Mastery program expand globally in the world's largest companies. Frankly, two guys from small-town Canada just didn't think that big when we started the business.

We didn't wake up one day and just build the Social Selling Mastery program. Heck, this is Version 3.1 and there will be evolving versions every quarter and every year. We had to learn from customer feedback. We learned very quickly that sales professionals executing on LinkedIn are just a small portion of a social selling ecosystem. Without your company's leadership buy-in and commitment to be accountable to reinforce activity, behavioral change in the long run would just not happen. As we saw customers scale beyond regional offices into other business units and in other countries, empirical data was essential. We spent, and continue ...