September 2012
Intermediate to advanced
286 pages
8h 7m
English
Content preview from Statistical Methods in Customer Relationship Management
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References
1. Dekimpe, M.G. and Hanssens, D.M. (2004) Persistence Modeling for Assessing Marketing Strategy Performance, Marketing Science Institute, Cambridge, MA.
2. Dickey, D.A. and Fuller, W.A. (1979) Distribution of the estimators for autoregressive time series with a unit root. Journal of the American Statistical Association, 74(366), 427–431.
3. Villanueva, J., Yoo, S., and Hanssens, D.M. (2008) The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth. Journal of Marketing Research, 45(1), 48–59.
4. Powers, K., Hanssens, D.M., Hser, Y.-I., and Anglin, M.D. (1991) Measuring the long term effects of public policy: the case of narcotics use and property crime. Management Science, 37(6), 627–644.
5. Franses, P.H. and Paap, R. (2001) Quantitative Models in Marketing Research, Cambridge University Press, Cambridge.
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