September 2012
Intermediate to advanced
286 pages
8h 7m
English
Content preview from Statistical Methods in Customer Relationship Management
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References
1. Thomas, J.S. (2001) A methodology for linking customer acquisition to customer retention. Journal of Marketing Research, 38(2), 262–268.
2. Kamakura, W.A. and Russell, G.J. (1989) A probabilistic choice model for market segmentation and elasticity structure. Journal of Marketing Research, 26(4), 379–390.
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