September 2012
Intermediate to advanced
286 pages
8h 7m
English
Content preview from Statistical Methods in Customer Relationship Management
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5.6 Balancing acquisition and retention – SAS output
Notes
1. A random guess model would do the following. First, it would determine which bucket acquire or not acquire has more customers in it. In this case 338 customers adopted versus 162 who did not. Then it would predict that all customers would adopt and it would be accurate 67.6% of the time (338/500).
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