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Statistical Methods in Customer Relationship Management
book

Statistical Methods in Customer Relationship Management

by V. Kumar, J. Andrew Petersen
September 2012
Intermediate to advanced
286 pages
8h 7m
English
Wiley
Content preview from Statistical Methods in Customer Relationship Management

References

1. Kim, H.-S. and Yoon, C.-H. (2004) Determinants of subscriber churn and customer loyalty in the Korean mobile telephony market. Telecommunications Policy, 28(9–10), 751–765.

2. Capraro, A., Broniarczyk, S., and Srivastava, R. (2003) Factors influencing the likelihood of customer defection: the role of consumer knowledge. Journal of the Academy of Marketing Science, 31(2), 164–175.

3. Buckinx, W. and Van den Poel, D. (2005) Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting. European Journal of Operational Research, 164(1), 252–268.

4. Ahn, J.-H., Han, S.-P., and Lee, Y.-S. (2006) Customer churn analysis: churn determinants and mediation effects of partial defection in the Korean mobile telecommunications service industry. Telecommunications Policy, 30(10–11), 552–568.

5. Brockett, P.L., Golden, L.L., Guillen, M. et al. (2008) Survival analysis of a household portfolio of insurance policies: how much time do you have to stop total customer defection? Journal of Risk and Insurance, 75(3), 713–737.

6. Lemmens, A. and Croux, C. (2006) Bagging and boosting classification trees to predict churn. Journal of Marketing Research, 43(2), 276–286.

7. Glady, N., Baesens, B., and Croux, C. (2009) A modified Pareto/NBD approach for predicting customer lifetime value. Expert Systems with Applications, 36(2), 2062–2071.

8. Danaher, P.J. (2002) Optimal pricing of new subscription services: analysis of a market experiment. ...

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Publisher Resources

ISBN: 9781118349199Purchase book