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Statistical Methods in Customer Relationship Management
book

Statistical Methods in Customer Relationship Management

by V. Kumar, J. Andrew Petersen
September 2012
Intermediate to advanced
286 pages
8h 7m
English
Wiley
Content preview from Statistical Methods in Customer Relationship Management

Acknowledgments

We wish to thank Alan Zhang and Bharath Rajan for their assistance and contribution in the preparation of this text. We would also like to thank our colleagues in various universities for giving us valuable suggestions in developing this book. We owe additional thanks to Renu for proofreading the manuscript.

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Publisher Resources

ISBN: 9781118349199Purchase book