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Statistical Methods in Customer Relationship Management
book

Statistical Methods in Customer Relationship Management

by V. Kumar, J. Andrew Petersen
September 2012
Intermediate to advanced
286 pages
8h 7m
English
Wiley
Content preview from Statistical Methods in Customer Relationship Management

References

1. Meer, G.V. (2006) Customer development and retention on a Web-banking site. Journal of Interactive Marketing, 20(1), 58–64.

2. Seo, D., Ranganathan, C., and Babad, Y. (2008) Two-level customer retention in the US mobile telecommunications service market. Telecommunications Policy, 32, 182–196.

3. Lewis, M. (2006a) Customer acquisition promotions and customer asset value. Journal of Marketing Research, 43(2), 195–203.

4. Verhoef, P.C. (2003) Understanding the effect of customer relationship management efforts on customer retention and customer share development. Journal of Marketing, 67(4), 30–45.

5. Verhoef, P.C. and Donkers, B. (2005) The effect of acquisition channels on customer loyalty and cross-buying. Journal of Interactive Marketing, 19(2), 31–43.

6. Bhattacharya, C.B. (1998) When customers are members: customer retention in paid membership contexts. Journal of the Academy of Marketing Science, 26(1), 31–44.

7. Schweidel, D.A., Fader, P.S., and Bradlow, E.T. (2008) A bivariate timing model of customer acquisition and retention. Marketing Science, 27(5), 829–843.

8. Reinartz, W.J. and Kumar, V. (2000) On the profitability of long-life customers in a noncontractual setting: an empirical investigation and implications for marketing. Journal of Marketing, 64(4), 17–35.

9. Meyer-Waarden, L. (2007) The effects of loyalty programs on customer lifetime duration and share of wallet. Journal of Retailing, 83(2), 223–236.

10. Bolton, R.N. (1998) A dynamic model of the ...

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Publisher Resources

ISBN: 9781118349199Purchase book