September 2012
Intermediate to advanced
286 pages
8h 7m
English
Content preview from Statistical Methods in Customer Relationship Management
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References
1. Kalbfleisch, J.D. and Prentice, R.L. (1980) The Statistical Analysis of Failure Time Data, John Wiley & Sons, Inc., New York.
2. Franses, P.H. and Paap, R. (2001) Quantitative Models in Marketing Research, Cambridge University Press, Cambridge.
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